March 26, 2021
What are logo identity animations, and why do you need one?
The clue is in the name; identity animations are clips featuring your logo that incorporate movement and give life to your brand assets.
If you have a cartoon character as part of your logo, for instance, a studio may create a short clip of your logo appearing on-screen, then your character appearing and giving a thumbs up, for example.
Or, if your logo is made up of different shapes and elements, it could be turned into a short animation of the shapes appearing from different directions and coming together to form your logo.
Some of the world’s most visible companies have logo identity animations – Google, Uber and Slack, just to name a few.
Logo identity animations are popular for a reason. They’re fun, unique and add something new, creative and fresh to your brand identity. They help your brand stand out against the competition.
Come and see our own social media animations for some of the world’s most recognisable brands!
It’s worth pointing out here that, while logo identity animations look and sound incredibly simple, a lot of thought and polish goes into each and every design.
It takes time, planning, research and more to create not just a single logo animation, but animations for each and every channel your brand’s on. It takes time to create individual ones for a variety of situations, too.
Used in the right way, too, logo identity animations could help improve the impact of your content marketing efforts and increase lead engagement.
Logo identity animations aren’t there to look pretty – they’re highly-effective calls to action to encourage viewers to click through to your site and find out more about your brand.
The role of logo identity animations in lead generation
Logo identity animations can be hugely important to your content and social strategy.
The inclusion of a short logo animation before or after a video gif, for instance, can make all the difference between someone watching your video and someone clicking to learn more.
People remember creative image-led content. A polished logo identity animation gives real impact, and will stick in people’s minds, and tell the story of your brand in a fun, interesting way.
Our brains love visual content. When people hear a piece of information, they’re likely to remember only 10% of it three days later. If an image is paired with that information, though, they’ll remember 65% three days later.
Visuals are also an extremely effective tool for content marketers. In a general marketing sense, Facebook posts with images typically see 2.3 times more engagement than posts without. Tweets that feature videos see 10 times more engagement.
Smartphone penetration and the rise of visual-led social networks (TikTok, Instagram, Snapchat, Pinterest, YouTube…) has been key to helping spread visual content.
That’s a lot of social platforms for your content to appear on. Having a polished logo identity animation before or after all of your visual marketing assets can create real impact, and give a tangible boost to your content marketing efforts.