Experiential marketing – a marketing strategy designed to build stronger relationships between brands and audiences – is increasing in popularity, especially amongst younger audiences. Our way of doing this is through activations; creating exciting live experiences for all types of events that encourage interactivity and audience engagement.

Giant statues are a way to make your audience feel like they’re in a totally different world, whether at an exhibit, party, conference or other gathering. Towering custom statues help fire the imagination and bring people and prospects alike into the world you’re creating, and go a long way to building strong relationships with fans.

Custom consoles, controllers and other personalised hardware are a gamer’s dream. Not only are they highly-personable giveaways made especially for them, they also add a totally new dimension to their gaming experience. Custom hardware with amazing visuals guarantees they’ll be the envy of their friends.

A stunning limited edition is so much more than an ordinary product purchase. It’s something to be celebrated and can enhance the enjoyment of a piece of media, whether it’s highly-detailed statues of lead characters, artbooks and maps expanding on the lore of the universe, physical trophies, digital content or more.

Strong, creative visuals are an absolute necessity in the entertainment industry. Not just for the product itself, but to create hype and interest in new and existing IPs, whether that’s through short animations perfect for the social media landscape or longer trailers for video platforms such as YouTube and Twitch.

Though entertainment companies now have a direct line to their audience, it doesn’t mean that the wider press can afford to be ignored. Mainstream entertainment blogs and magazines are still the go-to for fans before they make a purchase; creative buzz kits will help attract the attention of journalists and influencers and take your marketing strategy to the next level.

Digital installations at experiential events are key to encouraging audience engagement, generating lead data and - overall - producing something thrilling. That can include astonishing digital innovations such as live interactive installs; think magic mirrors, interactive tables and other digital retail innovations built specifically for customer engagement.

TAKEOFF provides identity design services such as logos, brand images, typefaces, brand guidelines and colour palettes that provide an incredible visual impact. Our team can also design Key Art including concepts, 3D assets and high-end retouching services to attract the attention of the audiences who matter to you most.

Entertainment companies have an incredibly short amount of time to capture the interest of their target audience, especially online. The stronger and more recognisable your IP or brand’s visual assets are as part of your wider marketing strategy, the more likely it is you’ll grab the attention of the audience you’d most like to attract.