TOM CLANCY’S RAINBOW SIX EXTRACTION – INFLUENCER KITS
THE PROJECT
Tom Clancy’s Rainbow Six Extraction is an online multiplayer tactical shooter, where teams work together to stop an alien invasion. Extraction was developed by Ubisoft Montreal and published by Ubisoft.
THE CHALLENGE
To help promote Extraction’s launch, we were asked to create influencer kits that would be sent to social media personalities across EMEA territories.
ServicesCustom, Packaging, Print Design
TAKEOFF'S SOLUTION
We decided to help in the fight by creating a kit themed around Team Rainbow’s REACT division, predominantly featuring the crew’s bold yellows and biohazard-style logo. The packaging itself was incredibly unique and was covered in a destructible parasitic-like black alien webbing, which recipients had to tear away to open.
Inside our influencer kit, recruits were treated to goodies that would help them in the fight; a black REACT cap, a replica of Capitao’s eyepatch, embroidered patch logos and a logo-embossed paper folder.
Recruits were also treated to an acrylic REACH crest LED light and Ela, Lion and Vigil chibi figurines. Print materials including lithographs of the game’s characters and polaroids of the alien menace were also included; all contained in an exclusive yellow Rainbow Six Extraction carry case.
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.