KONAMI – CYGNI: ALL GUNS BLAZING PRESS KITS
THE PROJECT
Developed by KeelWorks and published by Konami, CYGNI: All Guns Blazing is a fast-paced twin-stick scrolling shooter where players take command of their ORCA fighters to protect their planet from an invading alien menace.
THE CHALLENGE
TAKEOFF created press kits that would help to raise awareness of CYGNI and create a buzz amongst influencers for the arcade-style shoot-‘em-up before the game’s launch in August 2024.
ServicesInfluencer Kits, Graphic Design, Print Design, Packaging, Storytelling, Press Kit
TAKEOFF'S SOLUTION
We created 70 press kits that were targeted toward some of the web’s most prominent streamers and content creators who we knew – like us – appreciated a challenging bullet hell shooter. Presentation-wise, our CYGNI: All Guns Blazing press kits came in premium black boxes featuring hot foil logo graphics and branding with custom foam inserts.
Inside the kits were physical copies of the PlayStation 5 version of CYGNI: All Guns Blazing. This was complemented by fabric patches that influencers could put onto their clothing, alongside bronze-and-black pin badges – all featuring cool logos from the game’s factions. Three high-quality art cards were also included, featuring CYGNI’s young female protagonist and ORCA spaceships.
Custom press kits, designed to go beyond the brief, are a great way to build a buzz around your IP and target the audiences that matter to you most. Contact TAKEOFF today to find out more!
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.