ZYNGA – GAME OF THRONES: LEGENDS INFLUENCER KITS
THE PROJECT
Zynga’s Game of Thrones: Legends, released mid-2024, is a mobile puzzle-RPG that grants players and fans the ability to create a dream team of Champions from the series’ most noble Houses, to create new alliances and battle their way throughout Westeros.
THE CHALLENGE
The challenge from Zynga to promote Game of Thrones: Legends on its release was an interesting one – to create something above and beyond other Game of Thrones merch on the market to engage influencers, encouraging them to post content about the game online.
ServicesCustom, 3D, Packaging, Graphic Design
TAKEOFF'S SOLUTION
Game of Thrones’ popularity speaks for itself. So, how can an IP like Game of Thrones: Legends stand out in a crowded market while sparking conversations and keeping the buzz alive?
For briefs like this the answer usually comes down to quality, creativity and a keen understanding of the fandom itself. With this in mind, we managed the design, production and distribution of a limited number of Game of Thrones: Legends influencer kits that included replica dragonglass arrowheads, frozen in branded blocks of ice, illuminated by cool LED lighting.
Our resin dragonglass arrowhead light was delivered in a Game of Thrones: Legends-branded custom wooden crate. When influencers opened their kits, they would find our ice cube surrounded by artificial snow, and digging through the crate would also reveal gifts and goodies including a specially-designed and printed map of Westeros and an incredible custom deck of Game of Thrones: Legends playing cards.
Creative, custom influencer kits can help your IP stand out in a saturated market and lets communities of fans old and new discover you. Talk to Team TALKOFF today to find out more!
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.