Painted illustration of a tall, uneven stack of ornate boxes in many colours and patterns, rising in a sunlit mossy forest clearing, with a few lids open to show purple velvet-lined trays.

Plan collector's-edition packaging against the EU packaging rules from day one

The EU's Packaging and Packaging Waste Regulation has applied since 12 August…


Third creator kit box laid out: open black case with a stained strap, Bright Falls Sheriff's victim profile, medical examiner's report, evidence envelopes, crime scene Polaroids, a voice recorder and an Oh Deer Diner menu.

How to get more than one unboxing out of a creator kit

Most influencer kits run out of steam the moment the courier leaves. You know…


Not all gaming has to be competitive

November 21, 2022 Gaming means so many different things to so many people.…


What is the future of Esports?

November 1, 2022 Esports feels like it’s on the verge of breaking into the…


Earned vs paid media strategies on video games

October 17, 2022 Marketing video games – especially new IPs – is a tricky…


How to get reach on social media during a live event

October 3, 2022 Brands and studios who like to exhibit often find that one…


Creating a real piece of art with TAKEOFF

September 20, 2022 TAKEOFF’s limited editions, influencer kits and other…


Understanding what influencers want from you

September 6, 2022 Influencer marketing is one of the best ways for agencies…


Using cosplay artists to bring your IP into the real world

August 31, 2022 The global cosplay market is expected to reach $23 billion…


How to save money with a booth re-activation

August 23, 2022 TAKEOFF works extremely closely with clients and partners…