September 02, 2021

Language is a key part of the design process.

We’ve recently written about how important it is to continually check spelling and grammar when producing packaging – click here to read all about it!

One tip we mentioned in our previous blog focused on localisation.

Before finalising your packaging, have you localised your text correctly? Has your writing software been set for British or American English, for instance? Do you need to say Colour or Color?

Small things like that make all the difference when it comes to producing packaging, especially if you’re producing physical products for audiences across global territories.

Why’s it so important? Because people notice small mistakes.

Any small spelling error or grammatical mistake can take a small bit of gloss from a product, make your audience think your brand isn’t bothered with fine detail, and could be shared across social media.

Getting language right is also a key part of the overall packaging design process behind the scenes, too – especially for packaging projects on an international scale.

At TAKEOFF, for instance, we have studios across the globe that regularly communicate with each other, to support one another and help roll out larger projects.

We therefore have our own special system in place when we’re designing packaging to make sure that everyone in our global studios can pick up a project and is always on the same page, no matter what territory it’s in.

We have created packaging for international media brands and projects. Click here to see examples on our portfolio!

Getting in the zone with multiple languages

As you can imagine, the more people involved in a brief, and the more files that are produced, the messier the whole project could potentially be.

And there are indeed a lot of files that are sent back and forth when designing packaging, from rough drafts to initial renders and more.

As a respected design agency, to keep every project flowing as seamlessly as possible and to minimise the risk of mistakes happening, our artists have to go beyond the design phase.

That means we give our design team all the quiet time they need to make sure all file structures are immaculate and are properly localised, to make sure that every stage of the design process is optimised and can flow as much as possible.

This is a key part of the overall packaging design process. The work that goes into this stage simply can’t be underestimated.

Without a perfect file structure in place, a project can get very messy, very quickly, and allow simple errors such as spelling mistakes to creep in.

Having a proper file structure and procedure in place gives our designers more confidence in the overall process.

It allows them to ‘plug in and play’ with the project, so to speak, and allows them to completely focus on the brief at hand. 

Most importantly, it gives them the freedom to do what they do best – create something truly awesome that exceeds clients’ expectations.

Find out more about the measures we put in place to make sure every packaging and design project is the best it can be by speaking to the TAKEOFF team today!