THE PROJECT
Age of Empires IV was released in 2021, and quickly established itself as one of the most absorbing and popular real-time-strategy games on the market. Age of Empires IV was developed by Relic Entertainment and published by Xbox Game Studios.
THE CHALLENGE
To help promote Age of Empires IV, Microsoft asked our North-American team to create a bespoke Age of Empires IV PC sculpture, with the custom build eventually given away to a lucky Microsoft Rewards Sweepstakes participant.
ServicesCustom, Graphic Design, Video Games, 3D Print
When playing as the Delhi Sultanate in Age of Empires IV, players can take command of the powerful ‘war elephant’ cavalry unit. We chose this as the basis for our custom PC build – an ambitious large-scale 3D statue of a war elephant, carrying the PC tower on its back. Extremely detailed, our war elephant also featured a two-tone bronze-like finish to make it look like an intimidating statue.
A huge amount of finesse went into the war elephant to make it look as authentic as the in-game model as possible. Our team included details such as decorative armour, helmet, bells, crests and more. The war elephant was complemented by a jet-black PC tower with golden ‘Age of Empires IV’ branding on its front. Our custom build was a big hit on social media, helped draw interest to the game, and generated Sweepstake entries for Microsoft.
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.