CYBERPUNK 2077 – CONCEPT RESEARCH
THE PROJECT
Much-heralded next-gen open-world RPG Cyberpunk 2077 launched in December 2020 to widespread critical acclaim. Cyberpunk 2077 was developed and published by Witcher 3: Wild Hunt creators CD Projekt.
THE CHALLENGE
Bandai Namco Entertainment, a distributor for Cyberpunk 2077, asked us to create some out of home (OOH) advertising concepts for display around Paris and Brussels; large-scale billboards and attention-grabbing artwork that tuned people into Night City.
ServicesGraphic Design, Print Design
TAKEOFF'S SOLUTION
Our creative team designed original concept key art for OOH campaigns that could be featured across Bandai’s target territories. Concepts included 450 m2 launch posters that would be prominently displayed at Paris’s stunning Rue Réaumur, using street aesthetics from the game, contrasting the area’s classical 19th Century architecture.
Our team also created key art for an 860 m2 colourful character concept (complemented by the game’s signature yellow design) stretching the length of Paris’s La Défense bustling business district. Other concepts included a 130 m2 OOH ad that would be featured at Rue Neuve à Bruxelles; a large poster including enhanced male and female characters from the game, and a sharp red-and-blue dot proposal.
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.