DEAD BY DAYLIGHT: BLOOD MOON – KEY ART
THE PROJECT
Dead by Daylight is Behaviour Interactive’s hit asymmetrical horror game, running regular in-game events to keep its community engaged between major content drops. Blood Moon is one such seasonal event, needing key art to match the game’s horror identity.
THE CHALLENGE
Behaviour Interactive asked us to design the key art for the Blood Moon in-game event, needing something visually striking enough to carry the event across storefronts, social and in-game marketing while staying true to Dead by Daylight’s established horror aesthetic.
ServicesGraphic Design, Key Art, Illustration
TAKEOFF'S SOLUTION
We designed an illustrated raven in extreme close-up, its feathers rendered in sharp, jagged linework against a stark red background. At the centre of the composition, the raven’s eye is replaced by a full blood-red moon, with cracked veins of red spreading across its face and down through its feathers — a visual metaphor that ties the event’s name directly into the artwork itself.
The high-contrast palette of black, white and blood red was chosen to feel immediately at home within Dead by Daylight’s existing visual language, while standing out clearly as its own distinct event identity. Logo lockups for both Dead by Daylight and Blood Moon sit cleanly within the illustration, giving Behaviour Interactive a flexible key visual ready to carry the event across every touchpoint.
LET'S TALK
TAKEOFF has offices in the Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.