DROP DEAD: THE CABIN – INFLUENCER KITS
THE GAME
Drop Dead: The Cabin was released in February 2023, and was British developer and publisher Soul Assembly’s first-ever virtual reality (VR) game. The frightening, fun and immersive survival-horror experience was launched for Meta Quest 2.
THE CHALLENGE
Soul Assembly asked us to help promote Drop Dead: The Cabin. We created bespoke branded influencer kits for the game that could be sent to VR-focused content creators.
ServicesCustom, Packaging, Graphic Design
TAKEOFF'S SOLUTION
Our kits’ terrifying ‘decal of the dead’ stickers could be fixed to an influencer’s Meta Quest 2 VR headset, making it resemble one of the bloodthirsty zombies that the player has to fight in-game. Influencers could look cool while fighting hordes of the undead, too, with our snazzy Drop Dead: The Cabin-branded varsity jackets, complete with exclusive skull-and-crossbones design on the chest.
To make our jackets look even sharper, influencers could attach our kits’ Drop Dead logo pin. Also included was a Drop Dead-branded card; all contained in our specially-designed Drop Dead: The Cabin box. We were able to create and distribute these kits to Soul Assembly’s tight deadline, and were well-received by some of the web’s top VR influencers.
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.