HOGWARTS LEGACY – INFLUENCER KITS
THE GAME
2023’s Hogwarts Legacy lets players explore the titular school and uncover ancient secrets throughout the Wizarding World. A critical and commercial success on launch, Hogwarts Legacy was developed by Avalanche Software and published by Warner Bros. Games.
THE CHALLENGE
To help promote Hogwarts Legacy, Warner Bros. Games in France and Benelux asked us to create magical influencer kits that could be sent to online content creators around Europe. After seeing our proposals, Warner Bros. Games expanded the brief to include Italian and Spanish territories.
ServicesPress Kits, Custom Packaging, Print Design, Graphic Design
TAKEOFF'S SOLUTION
There was a real sense of wizarding wonder in our kits. Worn-looking vintage leather suitcases featured our weathered 3D Hogwarts coat of arms on the front. Influencers’ attention would immediately be drawn to the gift secured inside the upper-lid of the case – a Hogwarts house bed throw, with crests hand-stitched by our expert craft partners in France.
Our bespoke letter featuring the influencer’s name was also inside, from Hogwarts, inviting them to the famous school via the included copy of the game. We also provided other goodies including jellybeans and a chocolate frog in custom boxes alongside official merchandise such as a bespoke Hogwarts scarf, mug, keyring and artbook.
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.