PHASMOPHOBIA – INFLUENCER KITS
THE PROJECT
To celebrate the launch of Phasmophobia’s newest map, Nell’s Diner, in November 2025, we partnered with Swipe Right and Kinetic Games to create an immersive influencer kit that captured the map’s paranormal-horror atmosphere.
THE CHALLENGE
Kinetic Games wanted an influencer kit that embodied the eerie, unsettling nature of Nell’s Diner. It needed to feel immersive and interactive, remain true to the diner’s visual identity, and translate the in-game scares into a real-world experience.
ServicesPackaging, Graphic Design
TAKEOFF'S SOLUTION
Takeoff designed and produced a haunted “takeaway” influencer kit inspired by Nell’s Diner. The heavy takeaway box was filled with clues and themed goodies, including EMF readers, a spirit box, UV torch, hidden clues embedded in salt, and puzzle elements that guided influencers to identify the ghost haunting the kit.
The kit also included diner-themed essentials such as mugs, placemats, and burger-shaped USBs, along with a diner receipt revealing a gaming code.
Designed around the diner’s visual identity, the experience brought Nell’s Diner’s scares to life.
The result was a spooky, interactive kit that successfully translated Phasmophobia’s atmosphere into the real world and was embraced by creators.
Find out more about how our custom influencer kits can encourage conversations within your target communities by getting in touch with the TAKEOFF team today!
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.