DUNE: AWAKENING – INFLUENCER KITS
THE PROJECT
To mark the launch of Dune: Awakening, a survival MMO set in the unforgiving world of Arrakis, we partnered with Funcom to create a premium influencer campaign. The goal was to deliver more than a traditional influencer kit, instead, a physical artifact that felt as though it came directly from the Dune universe.
THE CHALLENGE
To create an influencer kit that would resonate deeply with fans of the franchise, it needed to feel authentic to the lore, visually striking, and immersive. Something influencers and their audiences would instantly recognise as Dune, while generating genuine excitement across the community.
ServicesCustom, Packaging, Graphic Design, 3D
TAKEOFF'S SOLUTION
We designed, produced, and distributed a fully immersive desert survival influencer kit inspired by the Fremen. Each kit was housed in a rugged, fully custom stillsuit-inspired hard case and included a thumper-style portable coffee maker, stillsuit mask, 3D custom digital day/night binoculars, a deep-desert map of Arrakis, a pouch of spice, and a Shai-Hulud gold pin.
The result was a lore-rich influencer kit that felt like a rite of passage and was loved by content creators.
Find out more about how our custom influencer kits can encourage conversations within your target communities by getting in touch with the TAKEOFF team today!
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.