THE GAME
Assassin’s Creed: Origins told the story of the centuries-long battle between The Order of the Ancients and the Brotherhood of Assassins. The game was developed by Ubisoft Montreal and published by Ubisoft.
THE CHALLENGE
Ubisoft commissioned TAKEOFF to produce three collector’s editions for Assassin’s Creed: Origins that would raise further awareness of the game, increase pre-orders and stun collectors.
ServicesLimited Edition, Packaging, Figurines, Print Design
The Dawn of the Creed Legendary Edition featured an immaculate 28.7-inch resin statue of protector of Egypt Bayek and eagle Senu, a hand-drawn map of the game map, a resin copy of Bayek’s eagle skull amulet,
15 x 11-inch lithographs signed by Ubisoft Montreal’s studio artists, an artbook, cards, soundtrack, two stunning steelbook cases, certificate of authenticity (1 – 999) and the Gold Edition with digital goods.
Dawn of the Creed was a scaled-down version of the Legendary Edition. The brilliant Bayek and Senu figurine was smaller at 15.4 inches, but still included the skull amulet. Also featured were a premium collector’s case, art book, world map,
two original art cards (featuring hieroglyphic Assassin’s tenets) soundtrack, steelbook and Gold Edition of the game, again with digital packs, Season Pass and more.
The Gods Edition included a different version of the Bayek figurine; a 10.2-inch detailed representation of the assassin on the head of the Sekhmet Goddess. Boxed in an amazing ‘Egyptian Gods’ themed package, the edition included art book,
world map, official soundtrack and the standard edition of the game with digital goodies including an exclusive extra mission.
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.