TWIN MIRROR – KEYART AND TEASER TRAILER
THE GAME
Twin Mirror is a third-person adventure game where players take control of investigative journalist Sam Higgs to solve a dark mystery within his hometown. Twin Mirror is both developed and published by Dontnod Entertainment; their first published in-house game.
THE CHALLENGE
Pre-release, Twin Mirror was exhibited at the PC GAMING SHOW 2020 and the EPIC Conference. We were asked to create keyart and a teaser trailer as marketing assets, and to generate interest amongst gamers and journalists.
ServicesGraphic Design, Video Games, Trailers
TAKEOFF'S SOLUTION
We worked closely with award-winning storytellers Dontnod Entertainment, who provided us with the models we needed to create keyart and a trailer that would pique the interest of gamers worldwide. The title keyart was produced and arranged from 3D character models available to us from the game.
For the trailer, we used in-game models and other assets to create a narrative overview, showcasing action and story elements complemented by moody musical cues.
Our creatives handled the process, from rough sketches to 3D elements and post-production, before the trailer was unveiled at the exhibits.
As part of its social targeting strategy, Dontnod Entertainment asked us to create exclusive Twitch overlays for streamers playing Twin Mirror online.
The uptake was fantastic – streamers could be seen playing the game with our custom Twin Mirror-themed overlays and designs, with unique cue cards also keeping viewers informed about the streamer’s progress.
LET'S TALK
We want to help you out. TAKEOFF has offices in London, France and Europe, United States of America, Canada and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via enquiries@takeoff.uk.com .