WATCH DOGS: LEGION – KEY ART AND PACKAGING
THE PROJECT
2020’s Watch Dogs: Legion is the third title in Ubisoft’s action-adventure hack-’em-up, with players tasked with liberating a dystopian, futuristic London from the oppressive private military company, Albion.
THE CHALLENGE
Ubisoft asked us to create key art for the Watch Dogs: Legion collector’s edition, which would be available to purchase through retailers and Ubisoft’s online store.
ServicesGraphic Design, Limited Edition, Packaging, Key Art
TAKEOFF'S SOLUTION
Working closely with Ubisoft, our design teams were able to access 3D files supplied by the client to create some visually impressive, unique key art that would leave Watch Dogs fans and the wider gaming community in awe. Our key art would be displayed on the collector’s edition box and the cover of the included steelbook.
Our designers worked to capture the dark, moody world of Watch Dogs: Legion, creating key art that featured the shadowy protagonists of the DedSec hacking collective in profile, wearing a range of detailed in-game masks including the pig mask and skull crown mask. So popular was our Watch Dogs key art that it also adorned the cover of video game industry bible, EDGE Magazine.
LET'S TALK
We want to help you out. TAKEOFF has offices in London, France and Europe, United States of America, Canada and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via enquiries@takeoff.uk.com .