LENOVO – YOGA 6 INFLUENCER KITS
THE PROJECT
2022 saw the announcement of Lenovo’s Yoga 6 (Gen 7) model; an eco-friendly laptop built with recycled materials and packaged in a sustainable way.
THE CHALLENGE
Lenovo asked us to create 10 influencer kits that could be sent to some of the web’s top eco content creators, to not only promote its latest laptop but to underline its eco-friendly credentials, and how it could represent the future for computer construction.
ServicesCustom, Packaging, Graphic Design, Influencer Kit
TAKEOFF'S SOLUTION
Our 10 premium influencer kits featured a personalised brand-new Lenovo Yoga 6 (Gen 7) laptop for recipients to try for themselves.
Beautifully-packaged in stunning eco-friendly hinge boxes, we also included Yoga-branded and personalised shirts, trainers and sunglasses for influencers; all made and presented in green, sustainable ways.
Key to the packaging was the informative content included as part of the hinged boxes, detailing the eco-positive features of the new Yoga model, its recyclable parts, and how they’re created in carbon-friendly ways. This crucial message and the kits were shared on social media by influencers with large audiences and eco-conscious followings, including Italian conservationist, TV and radio host, Mia Canestrini, and Italian documentary maker and environmentalist, Marco Spinelli.
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.