SEPTEMBER 01, 2020

B2B marketing can be one of the toughest things for sales teams to successfully pull off.

It’s different from marketing to a crowd. The pressure’s on to target a handful of key decision makers to secure a long-term working relationship; all while batting away the competition.

The pressure to do that is laid bare in recent B2B surveys. Only 7% of B2B marketers believe their content is exceptional, with 43% branding their content as average.

The biggest problem for B2B marketers and CMOs is a lack of budget. The next biggest problem is that they simply aren’t sure if anyone relevant is actually digesting their content.

Time is also an issue, with a single blog post taking approximately four hours to write. Little wonder then that a lot of B2B marketers find the sales processes difficult.

They could make their lives a lot easier and produce better results, though, if they focused on video and motion design as part of their B2B sales strategy.

The case for video in your B2B sales strategy

Video’s something of a saving grace when it comes to B2B marketing.

Video content is by far and away the best format when it comes to thought-leadership (54%), while 53% of B2B tech buyers say that video is the most useful form of content for their needs.

Similarly, nearly 90% of B2B marketers say that repurposing existing content is better than creating new content from scratch. The best way to repurpose that content according to them? Video.

We could carry on all day with statistics showing the effectiveness of video when it comes to B2B. The truth is, we like to practise what we preach, and use video as a key part of our own B2B outreach strategy.


Take a look at our latest showreel as an example:

We’ve written before about how people can increase engagement and boost awareness with motion design, especially on social media, and it’s something we see ourselves.

To us, B2B marketing doesn’t need to be complicated. We feel we’re good at something, and want to show the world how we do it.

Market your strengths to potential partners

It’s a philosophy we bring to our clients’ B2B projects, too – find their strengths and bring them to life with pitch videos, explainer motion content and more.

These types of videos don’t have to be full-length feature films or cost the earth, and they can be flexible enough to be used in any variety of B2B sales situations, and can even be used as part of your social media strategy.

Our explainer video above, for instance, gets a lot across to potential partners in just over a minute and a half.

It shows our video editing skills, our prowess in 3D motion design, some of the big-name brands we’ve produced content for and – most importantly – our fun, creative approach.

At the very least our approach to B2B opens lines of communication with potential partners and, at most, is a springboard to new, exciting working relationships – all thanks to a single simple explainer video.

We want to help you improve your B2B content to better market your brand and boost your sales with amazing explainer videos. Contact the TAKEOFF team today to find out more!