007 FIRST LIGHT — COLLECTOR’S & LEGACY EDITIONS
THE PROJECT
007 First Light is IO Interactive’s reimagining of James Bond’s origin story, developed in association with Amazon MGM Studios and Delphi Interactive. Ahead of launch, IO Interactive wanted a set of premium physical editions worthy of the Bond name to be unveiled at the game’s world premiere.
THE CHALLENGE
IO Interactive asked us to design and manufacture two collector’s editions for 007: First Light — a Collector’s Edition and a top-tier Legacy Edition — each needing to feel like a genuine piece of Bond memorabilia rather than standard game packaging, and ready to debut at the world premiere at BAFTA.
ServicesLimited Edition, Graphic Design, Print Design, Packaging
TAKEOFF'S SOLUTION
For the Collector’s Edition, we designed and manufactured a striking life-size mask replica, cast in a gleaming gold-and-grey finish and mounted on a branded display stand — a piece as at home on a collector’s shelf as in the game itself. It’s presented in a steel case alongside the base game, a certificate of authenticity.
The Legacy Edition raises the stakes further, built around a fully sculpted golden gun replica, complete with removable bullets and a hidden secret compartment — a nod to one of Bond’s most iconic weapons, reimagined as a genuine collector’s piece.
It’s housed in a larger, heavyweight presentation box alongside the same steelcase, base game, and certificate of authenticity.
Both editions were designed and manufactured end-to-end by TAKEOFF, and made their debut at 007: First Light’s world premiere at BAFTA, giving press and guests a first hands-on look at the physical range ahead of its Spring 2026 release.
LET'S TALK
TAKEOFF has offices in the Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.