HEAT — TANKFEST GAMING ZONE
THE PROJECT
HEAT is Wargaming’s brand-new World of Tanks title, bringing modern armoured combat to players for the first time. Tankfest, hosted annually at The Tank Museum, gave Wargaming the perfect real-world stage to premiere the game to its core tank-loving audience.
THE CHALLENGE
Wargaming asked us to design and build a standout gaming zone for HEAT’s premiere at Tankfest 2026, capable of handling huge daily footfall over the course of the event while giving every visitor genuine hands-on time with the game.
ServicesExperiential
TAKEOFF'S SOLUTION
We built a fully branded gaming zone housing 14 PCs and 4 consoles, styled in HEAT’s black-and-yellow “Ignite the Battlefield” identity and set against a mural of the game’s key art. Partitioned gaming pods gave players their own space to play, while a live streamer booth let content creators broadcast the game overlooking the museum’s vehicle conservation centre.
In the dwell area, a custom AI photo booth let attendees strike a pose and see themselves transformed into a HEAT character in seconds — a popular, shareable moment that kept the zone buzzing throughout the show.
A large demo screen gave passers-by a look at the game in action, while a “create your AI photo” activation and interactive touchpoints extended the experience beyond the gaming stations themselves.
To top it off, we designed and built a bespoke HEAT Xbox controller and Steam Deck, styled with the game’s signature yellow detailing, giving every attendee the chance to win a genuinely collectable piece of hardware. Across the event, the zone became one of Tankfest’s standout attractions, generating strong social buzz and repeat visits over the show’s three days.
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.