WARGAMING – WORLD OF TANKS GAMING ZONE, BOVINGTON TANK MUSEUM

THE GAME
Wargaming’s World of Tanks has been a hugely-popular massively multiplayer online game (MMO) since its launch in 2010. World of Tanks is available on major consoles, PCs and mobile platforms.

THE CHALLENGE
Wargaming collaborated with Tankfest; an annual event run by The Tank Museum in Bovington, UK, which celebrates military hardware. We were tasked with building a World of Tanks-themed experiential gaming zone, to help immerse participants in tank culture.

ServicesActivation, Video Games, Set Design

TAKEOFF'S SOLUTION

While Tankfest 2021 was a three-day event in September, the World of Tanks gaming zone would be a more permanent feature in the museum, scheduled to stay activated for at least two years, with a possible option to extend that timeframe. It wasn’t only a large installation to build, but a big project to manage in the long-term, too.

To futureproof what is a semi-permanent activation and to ensure the World of Tanks experience is as interactive and immersive to visitors in two years as it is today, we included only the best hardware throughout the exhibition’s 10 gaming zones, including state-of-the-art MSI gaming rigs, peripherals and top-of-the-line TV screens.

The activation wasn’t solely about gaming, though. We created interactive historical quizzes, too, for both beginners and experts to test their tank knowledge, with the best-of-the-best able to win game codes and other rewards. We also built a green-screen area complete with wartime props, where attendees could take wartime selfies and pictures of themselves on World of Tanks maps.

The activation also included work for Tankfest. Our team built a large World of Tanks-branded stage complete with full-colour fabric print and vinyl designs for guest speakers to make use of during the festival. We also added massive graphics to the museum walls including full-vinyl designs and foam boards, complemented by World of Tanks branding and painted features such as chevron tracks on the floor.

LET'S TALK

TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.