DIABLO – COMMUNITY ‘THANK-YOU’ GIFT
THE PROJECT
Diablo is one of gaming’s most-successful IPs. The legendary series has amassed a sizeable cult following over the decades; the brand is currently under the stewardship of Activision Blizzard, Inc.
THE CHALLENGE
In the run-up to Christmas 2022, Activision asked us to create a gift pack that could be sent to members of Diablo’s loyal community as a festive ‘thank-you’ from the team, for being fans of the franchise for so long.
ServicesCustom, Packaging, Graphic Design
TAKEOFF'S SOLUTION
Team TAKEOFF had fun with this project, designing and producing a wicked Christmas present for Diablo fans that would bring out their devilish side over yuletide. Fans hosting friends over Noël could slip Diablo-themed ice cubes into their drinks thanks to our specially-created Diablo ice stamp, which was housed inside a carefully-crafted Diablo-engraved box.
That was complemented by our naughty-but-nice ‘Smoke of the Soulstone’ wintry cocktail recipe, including steps for a non-alcoholic version. Activision-provided Diablo tarot cards were part of the present, too (for those literally looking to raise hell); Diablo-branded gift-wrapping paper, cards and stickers were also enclosed, with recipients writing the Diablo team lots of lovely ‘thank-you’ letters on Boxing Day.
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.