FRENCH FOOTBALL FEDERATION AND XBOX – CUSTOM CONSOLES AND CONTROLLERS
THE PROJECT
Xbox partnered with the French Football Federation (FFF) in March 2022, becoming the Official Gaming Partner of the French Men’s and Women’s National Football Teams.
THE CHALLENGE
Microsoft France and the FFF asked us to help promote their new partnership by creating something unique that would resonate with both brands’ target audiences.
ServicesGraphic Design, Video Games, Custom Consoles
TAKEOFF'S SOLUTION
We thought that an Official Gaming Partner needed appropriate hardware to celebrate a new beginning with the FFF. Our expert design team created two custom Xbox consoles – a Series S and Series X. Our custom artwork featured the strong lines and colours of the FFF complete with le Coq Gaulois, which perfectly complemented the inimitable style of Xbox’s current-gen consoles.
200 custom Xbox controllers were also created by TAKEOFF’s specialist design team; again, featuring the FFF’s colours and logo. Our custom consoles and controllers were unveiled during the partnership reveal Twitch livestream at the Stade de France, which was attended by sport and esport journalists, influencers and French celebrities.
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.