THE PROJECT
Released in 2019, Godzilla: King of the Monsters was a new entry in the series and featured legendary titans from the Godzilla universe including Mothra, Rodan and King Ghidorah.
THE CHALLENGE
Warner Bros. Pictures/Xbox approached TAKEOFF to produce four custom Xbox One X consoles as part of a competition to build excitement amongst the film’s target audience before its release.
ServicesCustom Console, Custom Controllers
The TAKEOFF team went all-out, and built four custom Xbox One X consoles that could have been joined the cast of monsters themselves. Each console focused on highly-visual cues for each kaiju; the Godzilla-themed console was complemented by its thick scaly hide and neon-blue back plates, while the Mothra console was scaled back to highlight the monster in beautiful bioluminescence.
The Rodan console focused on the fiery fury of the dragon-like titan complete with horns and rough raised scales, while the King Ghidorah console included the horns from each of the giant’s three heads in a menacing yellow finish. Our consoles were a great talking point on social media, generated column inches and were a great competition prize for gamers and Godzilla fans alike.
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.