Jumanji – Steelbook & POS
THE PROJECT
Jumanji: Welcome to the Jungle was released in 2017, and was a modern reboot and sequel of 1995’s box-office hit Jumanji.
THE CHALLENGE
Create a steelbook for Jumanji: Welcome to the Jungle’s DVD release, as well as a point-of-sale solution for retail stores.
ServicesPOS, Collectors Edition, Graphic Design, Print Design
TAKEOFF'S SOLUTION
The TAKEOFF team are big fans of the Jumanji series, and wanted to get the haunting feel of the possessed board game across in the DVD’s steelbook design. With the board game’s portal centred on the front of the steelbook, the inside contained an image of the notorious board game as well as some of the sinister rhymes made famous in the original film.
For the Jumanji: Welcome to the Jungle standee, TAKEOFF created a life-sized replica of the film’s star, Dwayne ‘The Rock’ Johnson. The POS stand featured every inch of Johnson’s six-foot-four frame complete with 20-inch biceps that members of the public could approach and compare themselves against – a great visual aide to help boost DVD sales.
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.