Sanofi Genzyme – BSR 2018

French multinational pharmaceutical company Sanofi is a global leader in healthcare, and regularly exhibits at health-focused trade shows around the world.

Sanofi exhibited at the British Society for Rheumatology’s (BSR) annual conference in 2018. We were approached by healthcare communications agency HAVAS Just:: to design two 10m islands and a 4m x 4m medical affairs booth for the conference.



The TAKEOFF team worked closely alongside HAVAS Just::, working from concept stage to designing and building a pagoda and garden to be used as a stage for scheduled talks

The pagoda and garden were also complemented by a separate medical affairs booth; the stage and booths were designed and constructed with features including an integrated technology AV/PA system, lighting, rigging, and services including a coffee bar with baristas.

TAKEOFF also handled activation and built the sets on-site over a two-day period. The structures were live for three days. The Sanofi project and activation is one of our award-winners, with TAKEOFF presented with an Award of Excellence at the RX Club awards 2018.

Winner of the Award of Excellence at the RX Club awards 2018

Featruing a pagoda and garden to be used as a stage for scheduled talks


TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: