THE PROJECT
Silent Hill 2 is a remake of Konami’s celebrated survival-horror classic, originally released on PlayStation 2 in 2001. Released in October 2024, the Silent Hill 2 remake was developed by Bloober Team and published by Konami for PlayStation 5 and Windows platforms.
THE CHALLENGE
Konami challenged us to create influencer kits that would not only promote their remake of one of their most iconic games but also theme them in a way that would really capture the imaginations of the wider Silent Hill community and spark conversations.
ServicesPackaging, Print Design, Graphic Design
Silent Hill is famous for its grim tone which is superbly conveyed through the game’s dark locations and tricky, often cryptic puzzles. One such locale in both the original and remade Silent Hill 2 is Wood Side Apartments; an extremely creepy and desolate area that gives players their first encounter with the iconic Pyramid Head.
The ‘coin cabinet’ puzzle is also found within Wood Side Apartments and is one of the most famous in Silent Hill lore. Our kits, produced for influencers in and around the Silent Hill community, took inspiration from the coin cabinet puzzle and another of the game’s iconic locations – Lake View Hotel’s Room 312.
The hotel room is pivotal to the protagonist James Sutherland’s story and is represented by the ornate wood designs and wallpaper pattern of the box.
Inside our Silent Hill 2 remake influencer kits were three coins; replicas of the ones needed to solve the in-game puzzle that can slot into the box’s inlay. Solving the puzzle in-game would give the player an apartment key; inside our kits however was a range of cool custom merchandise including a steel case box and a copy of the Silent Hill 2 remake, digital codes to download exclusive content, a Pyramid Head-inspired Silent Hill 2 shirt and pin.
Find out more about how our custom influencer kits can encourage conversations within your target communities by getting in touch with the TAKEOFF team today!
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.