Warpath – Live Action Launch Videos Ft. Nota Bene
THE GAME
Lilith Games asked us to produce two live-action videos to promote the launch of their World War II-themed mobile real-time-strategy game, Warpath, on iOS.
THE CHALLENGE
Aimed at French audiences, the live-action trailers needed to advertise the core mechanics of Warpath, grab the attention of mobile gamers, and encourage downloads on digital platforms.
ServicesTrailer, Video Games, Motion, Animation, Film, Talent
TAKEOFF'S SOLUTION
We’ve previously worked with French YouTube sensation Nota Bene, and asked him to be part of our Warpath campaign. He was delighted to be involved, and portrayed a military leader in both videos. Nota Bene also co-wrote the scripts with ourselves and Lilith Games.
We wanted our trailers to look and feel as realistic as possible. We worked closely with the Normandy Victory Museum, which was able to supply us with authentic rifles, military vehicles, props and extras, while our location scouts found the perfect setting for our faux battle.
The first ‘Nostalgia’ video takes place on an open battlefield, with Nota Bene discussing the authentic elements of the World War II experience, and how accurately they’ve been recreated in Warpath.
In the video, he lines up with his squad and looks down the barrel of a real wartime rifle; all the while, he relays his successful battle strategy against an enemy tank, and the satisfaction he felt when he and his team defeated the enemy.
Outside his tent, surrounded by smoke, he encourages players to become their own military strategist, and download the game.
Watch Nota Bene recount his epic Warpath victory below.
Our second ‘Recruitment’ video focuses on Nota Bene, surrounded by maps and authentic weaponry as his soldiers prepare around him.
Nota Bene acts as a wartime recruiter, encouraging players to download the game and giving a direct call to action to help push his forces to victory.
Nota Bene is in a tough situation. His men are armed with little more than their courage, he explains, and needs players’ help to get out of it.
He highlights the real wartime experience of Warpath, urging players to download the game and join him in battle.
When the shoot was complete, our team handled editing and post-production. The videos were then provided to Lilith Games and partners, so they could be used in a three-month paid social media campaign across YouTube and other social platforms.
Watch Nota Bene in his role as Warpath recruiter below.
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.