THE PROJECT
Minecraft Legends was released in 2023 as an offshoot of the phenomenally popular blocky sandbox sim. Taking an ‘action-strategy’ approach, players could lead armies of allies into overworld battles to defeat hordes of ferocious Piglins.
THE CHALLENGE
To help celebrate and promote the launch of Minecraft Legends, Microsoft asked TAKEOFF America to take inspiration from the game to design and build a custom Minecraft Legends PC.
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Like Minecraft Steve, TAKEOFF America started from scratch and built a blocky masterpiece as rare and valuable as a dragon egg. Mounted on a 3D-printed and hand-finished pedestal (with LEDs included in the base), it houses a fiery-red and orange PC tower designed to resemble the deadly Piglin leader, The Unbreakable.
TAKEOFF America’s Unbreakable Piglin PC would strike fear into the hearts of any adventurer. The bespoke tower also included a robotic arm connecting the Piglin to the base and featured the Minecraft Legends logo on the rear transparent glass panel. Once finished, the custom Minecraft Legends PC was gifted to the entire Minecraft community as a ‘thank-you’ for their support.
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.