TOM CLANCY’S XDEFIANT – LOGO ANIMATION
THE GAME
Tom Clancy’s XDefiant is a free-to-play shooter created by Ubisoft. Players take on the mantle of a ‘Defiant’ and battle it out against other teams online to dominate the arena.
THE CHALLENGE
Ubisoft approached TAKEOFF America and asked them to create a logo animation for Tom Clancy’s XDefiant, to help showcase the game and convey the new ‘punk’ direction of this Tom Clancy title.
ServicesTrailer, Video Games, Animation, Sonic Branding
TAKEOFF'S SOLUTION
TAKEOFF America and TAKEOFF UK worked closely to create an animation that relayed the new, rebellious direction that XDefiant was taking the Tom Clancy franchise. Our teams worked to create variations of graph-style titles cut with quick transitions to emphasise the fast-paced look and fresh style players could look forward to in-game.
We collaborated with our sonic branding partner to create the music for the ident. The end result is an almost frantic animation to convey the fast action XDefiant offers, complemented with punk graffiti and street-style elements. Camera focal distortion and glitch effects were also worked into the video, before the final reveal of the XDefiant logo.
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.