Sanofi – Hi-Tech Interactive Table
THE PROJECT
French multinational pharmaceutical company Sanofi is a global leader in healthcare, and were showcasing their new drug, Kevzara, at BSR 2019 in England.
THE CHALLENGE
Sanofi wanted a piece of technology as part of their exhibition stand that would underline the innovative nature of the brand, attract footfall to their stand and help them better engage with prospects.
ServicesPress Kit, Graphic Design, Print Design, Video Games
TAKEOFF'S SOLUTION
We considered high-tech solutions for Sanofi such as VR and motion control; after discussing a range of ideas, though, we agreed that the best way for them to get their message across and entertain potential leads at the same time was with an interactive table. Essentially a large table with an embedded touchscreen, it would allow six visitors use it at once at what would be a crowded event.
There would be no chance of queues that VR and motion control would cause, and would allow Sanofi to engage with more prospects in a stronger manner. The theme of the interactive was also high-tech.
Taking visual cues from films like Star Trek and Minority Report, visitors could select patients on the interactive table and see more information about them; all being revealed through sleek, fluid, almost sci-fi-like animations.
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.