Building moving elements into your visual identity will make you a social media success

For brands in the gaming and entertainment sectors, their presence on social media can make a significant difference to the way they interact with fans.

Especially on channels like Twitter, Twitch and YouTube, where gamers and media lovers spend a lot of their time online.

What a lot of brands don’t understand, though, is that a good social media presence and a loyal following can take a lot of time to build.

You get out of social media what you put into it, and it can take a huge effort to get that following. It isn’t a case of sending a few tweets into the ether and watching the kudos roll in.

Get your brand’s social approach wrong and you could end up being lampooned by the wider internet. So how do you get it right?

Moving elements are key to getting noticed    

Time and consistency are two key pillars in a successful social media strategy.

Spending time genuinely interacting with your audience on the social platforms they use most with a consistent, creative tone of voice goes a long way to building an audience.

Introducing moving elements to your social strategy such as custom gifs, videos, short clips and more can enhance your social strategy and help you hit your goals faster, too.

72% of customers would rather learn about a product via video, according to HubSpot, while they also highlight that social media posts with videos in them get 48% more views.

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Social video also generates 1,200% more shares than text and image content combined according to G2; in general, social posts that feature moving elements are watched more, shared more and have higher engagement.

What if you don’t have the time not only to monitor your social media channels, but create interesting visual content for the people you want to reach out to, THOUGH?

A trusted full-service creative agency will help you; not only to create those visual social posts, but to build a full-scale motion identity that people will always associate with quality content.

Incorporating creative social visuals across your entire brand

For gaming and entertainment brands, it’s likely that they’ll already have the elements available to create a strong social strategy featuring moving elements.

With the IPs and assets at their disposal, it can be easier to create a brief with existing assets that will fit into a wider social media marketing strategy, targeted toward their people they want to attract.

If they’re static assets, though, an experienced creative agency will be able to use them to create social posts and videos with new animated elements, specifically for social media.

With the right approach, too, those visuals can also be included in a wider brand refresh especially designed to help grow your brand’s social presence.

If you don’t already have a presence to begin with, using visual content with moving elements will help get you noticed and set you apart. It’s a strategy that existing brands can also easily pivot to for stronger results.

Want to know more about how to create stunning visuals to grow a solid social media presence? Speak to the TAKEOFF team today to find out more!