HOGWARTS LEGACY – COLLECTOR’S EDITION
THE PROJECT
Hogwarts Legacy is an open-world action RPG, set in J.K. Rowling’s magical Harry Potter universe. Released in early 2023, the sprawling wizarding world was developed by Avalanche Software and published by Warner Bros. Games.
THE CHALLENGE
To coincide with the cross-platform launch of Hogwarts Legacy, Warner Bros. Games asked TAKEOFF to design and produce collector’s editions for the game, filled with bewitching and enchanting objects that any and every aspiring spellcaster would love to own.
ServicesLimited Edition, Graphic Design, Print Design, Packaging
TAKEOFF'S SOLUTION
Our team put all its creative energies together to design and produce a Hogwarts Legacy collector’s edition that included a world-first for gaming collectors: a standalone floating item. Using sorcerer-level techniques, Team TAKEOFF created a highly-detailed realistic wooden-effect wand with a stylised metallic finish.
Included with the wand was a weathered tome base, with a muggle-created magnet inside. A magnet was also placed within the wand (without Ollivander’s knowledge) and when positioned properly above the book it would float – just like magic.
The open pages of the book base displayed a detailed map of Hogwarts School of Witchcraft and Wizardry and the surrounding neighbourhood.
Alongside our floating-wand-and-book combo were physical copies of Hogwarts Legacy and steel cases, embossed with a gold-effect Hogwarts coat of arms. Digital treats included the Dark Arts DLC pack with exclusive additional in-game content. We designed and created original artwork for the collector’s edition printed box; they were a smash hit with units sold at as soon as they went on pre-sale, within 72 hours.
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.