Ant & Dec’s Saturday Night Takeaway – ‘I Want a Place on the Plane’ Competition
THE PROJECT
Series 16 of ITV’s Ant & Dec’s Saturday Night Takeaway ran a competition promising to let winners join Ant & Dec for the show’s finale, filmed at Walt Disney World in Florida. The prize also included a five-night stay at the Walt Disney World Resort.
THE CHALLENGE
The competition was called ‘I want a place on the plane!’, and ran in conjunction with Virgin Holidays. Viewers would have to visit a Virgin Holidays store to collect a special Saturday Night Takeaway poster that they could display in their window to be in with a chance to win.
ServicesGraphic Design, Print Design, Poster Design, Digital
TAKEOFF'S SOLUTION
Working alongside ITV, who provided us with the graphical assets we needed, we created a poster that prominently featured Ant & Dec, topped with a ‘I WANT A PLACE ON THE PLANE!’ golden ticket with unique competition registration details.
The posters were specifically designed to be highly visible from viewers’ windows; a key entry requirement.
Logistically, we printed 100,000 posters, and for those that couldn’t visit a store for whatever reason, we created an online version of the poster that viewers could download from the ITV website.
‘I want a place on the plane!’ was a smash hit in the UK, with houses across the country proudly displaying the posters in their windows. Thousands of viewers also took pictures of their posters and window displays for social media, with the competition regularly trending and going viral.
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.