TAKEOFF Insights Into the Entertainment Industry

If the sponsor’s values and goals align with the host, together they can create something extremely fun, interactive and – most importantly – memorable for attendees.
Finding that partner, though, can be extremely tricky, even for seasoned event organisers – let alone those who are new to hosting events. There’s also the Coronavirus equation to consider, too...

After being grounded for so long, people are desperate to get back to working with colleagues and mixing with potential new business partners as quickly as possible. Safety comes first at TAKEOFF, though. Covid is here to stay, so we still need to be aware of how we manage our activations to mitigate risk as much as possible.

Language is a key part of the design process. We therefore have our own special system in place when we’re designing packaging to make sure that everyone in our global studios can pick up a project and is always on the same page, no matter what territory it’s in.

There’s nothing more frustrating than finishing a project only to catch a simple misspelling when it rolls off the production line. If you can see it, then your target audience most certainly will, too. When creating packaging, therefore, it’s so important to check, check and check again to make sure everything is correct.

While a lot of client and audience focus will be on the exciting, fresh new look and visuals of the brand during the roll out phase, the true mark of a rebrand's success lies in supporting documents such as the brand guidelines and custom toolkit. As a point of reference internally, a strong set of brand guidelines are invaluable.

When it comes to design, nothing is underestimated as much as the work that goes into a professional rebranding campaign. The rebranding process has to be handled extremely carefully and can take months of delicate back-and-forth before it can see the light of day.

A successful marketing agency focuses on so much more than the creative side of a project. The success of every project we undertake is heavily tied to the feasibility stage. This takes place at the beginning of each project, where we consider and plan every logistical element possible.

The more you take your audience’s tastes and trends into account, though, the happier they’ll be with their limited edition. They’re literally created to cater for your audience.
It also allows you and our teams to be a bit more creative – to think outside the box, to leave more room in the box, and make it less crowded.

A powerful piece of key art is so important to advertising a video game, movie or other piece of media.
Strong key art is also effective at advertising products and services – think of key art as a single image that acts as a summary of everything you want to draw in an audience. So, what should you look for before signing off a piece of key art in the digital age?

Key art needs to be emotive. A graphic that stops people in their tracks and encourages people to click through to learn more is invaluable. It becomes more than a graphic; it acts as a call-to-action for the audience to learn more.

People remember creative image-led content. A polished logo identity animation gives real impact, and will stick in people’s minds, and tell the story of your brand in a fun, interesting way.

An agency may be able to create some stunning 3D models for you, but they won’t be very effective if they aren’t part of a wider picture. A trusted, respected creative agency with experience in 3D modelling and animation will work with you to flesh out your ideas and use leading 3D techniques to plan ahead and execute that content in creative ways.

A custom console is an unbeatable way to secure mainstream press coverage. They’re fantastic lead generators for competitions and giveaways. We see each custom console as a blank canvas; a chance for us to ignite our imaginations and unleash something unique on unsuspecting audiences hungry for new experiences when it comes to physical media.

Yes. If you’re selling a product or using somebody else’s images as part of your marketing, then knowing copyright basics for your region is one of the most important steps to take, early on. A lot of legal work has to go on behind the scenes to make sure that everybody in the chain, from ourselves to the actual licence owners, knows what can and cannot be done with those characters and their likeness, whether they appear on the game’s box or a social media ad.

Unboxing videos may have been around for a while, but they’re still incredibly popular, especially when it comes to limited editions and custom gear. It’s critical to underline how much work needs to go into your outreach and social strategies, though, to target the right influencers who have real connections with their social audiences.

When we work with companies on their branding, one of the first things we do is work to identify their unique selling proposition (USP). A USP is what sets your brand apart from the others, but amazingly, a lot of brands haven’t considered what makes them unique. It’s something we put into practice here at TAKEOFF. With offices across the world (and, soon, a canal barge boat in London!), we work incredibly hard to make sure our USP is consistent across all locations and through each social channel.

We wouldn’t recommend a strategy that we wouldn’t try ourselves. We like to experiment with our TAKEOFF social channels, and include moving elements in a lot of our posts. Do it right and inject a bit of creative licence into your social strategy and the potential for success is enormous.

B2B marketing can be one of the toughest things for sales teams to successfully pull off. We could carry on all day with statistics showing the effectiveness of video when it comes to B2B. The truth is, we like to practise what we preach, and use video as a key part of our own B2B outreach strategy.

There’s still power in print. Not everything has to be – or can be – digital. While a lot of businesses and agencies are investing in online advertising, print is still bringing impressive returns and can reach demographics that digital simply can’t.

Brands commission limited editions for a number of reasons. An extreme level of detailed planning – from design to delivery – goes into each and every limited edition. Here, though, we want to give you a brief snapshot of the printing, packaging and delivery chain we typically use for every limited edition, and what clients can expect from us.

As countries around the world ease their lockdowns, their governments hope that the return of trade shows will give their economies a post-pandemic shot in the arm. There will be only so much engagement that can be done at trade shows with social distancing in place, so think about what prospects are armed with and use those tools to your advantage.

A collectible that’s had a lot of thought put into it is already a powerful marketing statement, and shows the creative and emotional depth of your brand. Our limited editions and custom items are totally bespoke, and a way for entertainment brands to forge a deeper connection with their fans.

Consumers are more conscious than ever of brands and their green commitments, and statistics suggest that a brand’s carbon footprint is becoming a key factor in consumers’ purchasing decisions. One of the biggest carbon culprits across the entertainment sector is packaging.

If you’re looking to attract more attention to your IP, or want to attract more fans to invest in your brand, visual content is one of the best ways to do it.
As an experienced full-service creative agency, we work with you in a bespoke, personal way to make each and every graphic design project the best it can be.

Great alignment should be something that’s part of your brand and identity. Creating a clear vision and mission internally is key to fostering a strong company culture built around alignment.

Introducing moving elements to your social strategy such as custom gifs, videos, short clips and more can enhance your social strategy and help you hit your goals faster, too. For brands in the gaming and entertainment sectors, their presence on social media can make a significant difference to the way they interact with fans.

With the Coronavirus pandemic beginning to slow and lockdowns being eased worldwide, brands are thinking long and hard about how to adapt to a ‘new normal’. So, what does this new normal look like? That depends entirely on your brand, the sector you operate in and the goals you’re working towards as you get back to business.

As a creative studio, we like to push our limits. We’ve worked on a huge number of custom item projects and have produced video game controllers, custom consoles, PCs with amazing new skins, branded headphones... the list is endless. Like everything and anything in the marketing process, though, custom items can carry various pros and cons depending on the size of the brief, your budget and other factors that you may not have thought of.

Are you really getting the best results from your budget by paying multiple agencies? How do you know if they’re using the latest and greatest techniques to grow your business? The procurement process can be an incredibly hard one to go through. And that’s not just for smaller businesses and suppliers.

Good branding is about more than just having a sharp-looking logo. While a great logo is important, strong branding is about building connections with people.
Working with an agile creative agency experienced with branding can help maximise your budget and future-proof your brand.

We think it’s the right time to underline why planning ahead and taking China’s holidays into account (as well as unforeseen circumstances such as a pandemic) is critical to the wider manufacturing process.

Creative agility is also crucial in times of crisis. The recent Coronavirus pandemic is an example of that; the vast majority of businesses across the world have had to think of new approaches to the way they work to keep in their audiences’ consciousness.

For every game with guns, there are many more fun, child-friendly games made by big studios and independent developers with a loving spirit, creativity and togetherness at their core.

Once drafted, a storyboard is the blueprint for a strong animation, trailer or video. They’re a crucial part of the creative process when animation and live-action storytelling is involved, and getting it right will keep production costs and timings tight and see your brand take to the screen in the best possible way.

Press kits are a pretty universal way to open a direct line of contact to anybody with an interest in covering gaming, and are a more personal and effective way at generating conversations and column inches than a standard press release emailed to anybody and everybody.

Whether you host from a tent, an airstream, an RV, empty retail space or a hotel suite, approaching a satellite event in the right way can give you more bang for your buck, attract more targeted footfall, and can be much easier to activate - especially for smaller developers and publishers.

Our advice is to work backwards as a starting point. The entire ‘collector’s edition process’ takes approximately a year, so there’s plenty of time at the start to prepare a timeline and creative strategy to maximise its success.

Static is old news. The Cisco VNI forecast is predicting that video will account for 79% of global Internet traffic by 2020, growing 15-fold from 2017 to 2022. There has never been a better time to create videos than now.

If you play your cards right and pick the right influencer, that is. Depending on your approach and wider marketing strategy, influencer marketing has the potential to generate laser-focused leads for your brand in incredibly affordable ways.

The use of stock images is one of the fastest and most effective ways to create eye catching designs. We create designs for a wide range of clients, and images can end up being a huge strain on the budget if they are not sourced correctly...

TAKEOFF design trend predictions for 2019. We have collated our knowledge of the current design climate into a list of what the big trends are going to be this year...

For the second year running, TAKEOFF are finalists in the ‘Creative Agency of the Year’ category at the MCV awards 2019. Take a look at some of the work which got us on to this year’s shortlist...

In this article we discuss how less can definitely mean more when it comes to branding. Stripping away the unnecessary design elements from your brand can create room for the more important things...

Here is a roundup of some of our top picks for Gaming Collector's Editions released in 2018. The list includes some AAA titles, independent games and a few which we had the pleasure of designing...

A brand is essentially a visual identity. A brand is what distinguishes one product / business / service from another. The word ‘branding’ in business terms originates from cattle branding in the USA, where farmers would brand their cows to distinguish one herd from another...

Here at TAKEOFF we are always busy keeping an eye on the industry design trends and innovative design. This year we have collated our predictions of what will be seen more in the industry and design styles that will be pushing boundaries over the next year...

This post is a collection of the top five trends which have emerged in the PR industry recently. We work with numerous PR companies on a varied range of projects...