TAKEOFF Insights Into the Entertainment Industry

For every game with guns, there are many more fun, child-friendly games made by big studios and independent developers with a loving spirit, creativity and togetherness at their core.

Once drafted, a storyboard is the blueprint for a strong animation, trailer or video. They’re a crucial part of the creative process when animation and live-action storytelling is involved, and getting it right will keep production costs and timings tight and see your brand take to the screen in the best possible way.

Press kits are a pretty universal way to open a direct line of contact to anybody with an interest in covering gaming, and are a more personal and effective way at generating conversations and column inches than a standard press release emailed to anybody and everybody.

Whether you host from a tent, an airstream, an RV, empty retail space or a hotel suite, approaching a satellite event in the right way can give you more bang for your buck, attract more targeted footfall, and can be much easier to activate - especially for smaller developers and publishers.

Our advice is to work backwards as a starting point. The entire ‘collector’s edition process’ takes approximately a year, so there’s plenty of time at the start to prepare a timeline and creative strategy to maximise its success.

Static is old news. The Cisco VNI forecast is predicting that video will account for 79% of global Internet traffic by 2020, growing 15-fold from 2017 to 2022. There has never been a better time to create videos than now.

If you play your cards right and pick the right influencer, that is. Depending on your approach and wider marketing strategy, influencer marketing has the potential to generate laser-focused leads for your brand in incredibly affordable ways.

The use of stock images is one of the fastest and most effective ways to create eye catching designs. We create designs for a wide range of clients, and images can end up being a huge strain on the budget if they are not sourced correctly...

TAKEOFF design trend predictions for 2019. We have collated our knowledge of the current design climate into a list of what the big trends are going to be this year...

For the second year running, TAKEOFF are finalists in the ‘Creative Agency of the Year’ category at the MCV awards 2019. Take a look at some of the work which got us on to this year’s shortlist...

In this article we discuss how less can definitely mean more when it comes to branding. Stripping away the unnecessary design elements from your brand can create room for the more important things...

Here is a roundup of some of our top picks for Gaming Collector's Editions released in 2018. The list includes some AAA titles, independent games and a few which we had the pleasure of designing...

A brand is essentially a visual identity. A brand is what distinguishes one product / business / service from another. The word ‘branding’ in business terms originates from cattle branding in the USA, where farmers would brand their cows to distinguish one herd from another...

Here at TAKEOFF we are always busy keeping an eye on the industry design trends and innovative design. This year we have collated our predictions of what will be seen more in the industry and design styles that will be pushing boundaries over the next year...

This post is a collection of the top five trends which have emerged in the PR industry recently. We work with numerous PR companies on a varied range of projects...