TAKEOFF Insights Into the Entertainment Industry

Video games that will help your children blossom during quarantine

For every game with guns, there are many more fun, child-friendly games made by big studios and independent developers with a loving spirit, creativity and togetherness at their core.

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Storyboarding – the key to a successful production

Once drafted, a storyboard is the blueprint for a strong animation, trailer or video. They’re a crucial part of the creative process when animation and live-action storytelling is involved, and getting it right will keep production costs and timings tight and see your brand take to the screen in the best possible way.

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Utilising your collector’s edition for a press kit

Press kits are a pretty universal way to open a direct line of contact to anybody with an interest in covering gaming, and are a more personal and effective way at generating conversations and column inches than a standard press release emailed to anybody and everybody.

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Maximising your budget with the power of satellite events

Whether you host from a tent, an airstream, an RV, empty retail space or a hotel suite, approaching a satellite event in the right way can give you more bang for your buck, attract more targeted footfall, and can be much easier to activate - especially for smaller developers and publishers.

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Making a successful collector’s edition for consumers, publishers and retailers

Our advice is to work backwards as a starting point. The entire ‘collector’s edition process’ takes approximately a year, so there’s plenty of time at the start to prepare a timeline and creative strategy to maximise its success.

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Engaging motion graphics can boost your ROI in these 7 ways

Static is old news. The Cisco VNI forecast is predicting that video will account for 79% of global Internet traffic by 2020, growing 15-fold from 2017 to 2022. There has never been a better time to create videos than now.

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Influencer marketing – how to get marketing reach by customisation

If you play your cards right and pick the right influencer, that is. Depending on your approach and wider marketing strategy, influencer marketing has the potential to generate laser-focused leads for your brand in incredibly affordable ways.

Read More

How to choose the best images for your brand without breaking the bank?

The use of stock images is one of the fastest and most effective ways to create eye catching designs. We create designs for a wide range of clients, and images can end up being a huge strain on the budget if they are not sourced correctly...

Read More

Design Trends 2019

TAKEOFF design trend predictions for 2019. We have collated our knowledge of the current design climate into a list of what the big trends are going to be this year...

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TAKEOFF – MCV Awards Finalist 2019

For the second year running, TAKEOFF are finalists in the ‘Creative Agency of the Year’ category at the MCV awards 2019. Take a look at some of the work which got us on to this year’s shortlist...

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Does your brand need to slim down? How a simple brand can streamline other areas of your business.

In this article we discuss how less can definitely mean more when it comes to branding. Stripping away the unnecessary design elements from your brand can create room for the more important things...

Read More

Top Collector’s Editions of 2018

Here is a roundup of some of our top picks for Gaming Collector's Editions released in 2018. The list includes some AAA titles, independent games and a few which we had the pleasure of designing...

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15 Essential Branding Tips

A brand is essentially a visual identity. A brand is what distinguishes one product / business / service from another. The word ‘branding’ in business terms originates from cattle branding in the USA, where farmers would brand their cows to distinguish one herd from another...

Read More

2018 design trends

Here at TAKEOFF we are always busy keeping an eye on the industry design trends and innovative design. This year we have collated our predictions of what will be seen more in the industry and design styles that will be pushing boundaries over the next year...

Read More

Top 5 PR Creative Content Trends

This post is a collection of the top five trends which have emerged in the PR industry recently. We work with numerous PR companies on a varied range of projects...

Read More

Video games that will help your children blossom during quarantine

For every game with guns, there are many more fun, child-friendly games made by big studios and independent developers with a loving spirit, creativity and togetherness at their core.

Read More

Storyboarding – the key to a successful production

Once drafted, a storyboard is the blueprint for a strong animation, trailer or video. They’re a crucial part of the creative process when animation and live-action storytelling is involved, and getting it right will keep production costs and timings tight and see your brand take to the screen in the best possible way.

Read More

Utilising your collector’s edition for a press kit

Press kits are a pretty universal way to open a direct line of contact to anybody with an interest in covering gaming, and are a more personal and effective way at generating conversations and column inches than a standard press release emailed to anybody and everybody.

Read More

Maximising your budget with the power of satellite events

Whether you host from a tent, an airstream, an RV, empty retail space or a hotel suite, approaching a satellite event in the right way can give you more bang for your buck, attract more targeted footfall, and can be much easier to activate - especially for smaller developers and publishers.

Read More

Making a successful collector’s edition for consumers, publishers and retailers

Our advice is to work backwards as a starting point. The entire ‘collector’s edition process’ takes approximately a year, so there’s plenty of time at the start to prepare a timeline and creative strategy to maximise its success.

Read More

Engaging motion graphics can boost your ROI in these 7 ways

Static is old news. The Cisco VNI forecast is predicting that video will account for 79% of global Internet traffic by 2020, growing 15-fold from 2017 to 2022. There has never been a better time to create videos than now.

Read More

Influencer marketing – how to get marketing reach by customisation

If you play your cards right and pick the right influencer, that is. Depending on your approach and wider marketing strategy, influencer marketing has the potential to generate laser-focused leads for your brand in incredibly affordable ways.

Read More

How to choose the best images for your brand without breaking the bank?

The use of stock images is one of the fastest and most effective ways to create eye catching designs. We create designs for a wide range of clients, and images can end up being a huge strain on the budget if they are not sourced correctly...

Read More

Design Trends 2019

TAKEOFF design trend predictions for 2019. We have collated our knowledge of the current design climate into a list of what the big trends are going to be this year...

Read More

TAKEOFF – MCV Awards Finalist 2019

For the second year running, TAKEOFF are finalists in the ‘Creative Agency of the Year’ category at the MCV awards 2019. Take a look at some of the work which got us on to this year’s shortlist...

Read More

Does your brand need to slim down? How a simple brand can streamline other areas of your business.

In this article we discuss how less can definitely mean more when it comes to branding. Stripping away the unnecessary design elements from your brand can create room for the more important things...

Read More

Top Collector’s Editions of 2018

Here is a roundup of some of our top picks for Gaming Collector's Editions released in 2018. The list includes some AAA titles, independent games and a few which we had the pleasure of designing...

Read More

15 Essential Branding Tips

A brand is essentially a visual identity. A brand is what distinguishes one product / business / service from another. The word ‘branding’ in business terms originates from cattle branding in the USA, where farmers would brand their cows to distinguish one herd from another...

Read More

2018 design trends

Here at TAKEOFF we are always busy keeping an eye on the industry design trends and innovative design. This year we have collated our predictions of what will be seen more in the industry and design styles that will be pushing boundaries over the next year...

Read More

Top 5 PR Creative Content Trends

This post is a collection of the top five trends which have emerged in the PR industry recently. We work with numerous PR companies on a varied range of projects...

Read More