HUMANKIND – CUSTOM XBOX CONSOLE AND CONTROLLERS
THE PROJECT
Humankind is a turn-based strategy 4X game where players can create their own civilisations and guide them throughout the course of history. Humankind was developed by Amplitude Studios and published by Sega.
THE CHALLENGE
As part of Humankind’s wider console launch strategy, Sega asked us to create a Humankind-themed Xbox Series X console that could be won in a competition, and 10 controllers that could be given away to the public and influencers.
ServicesCustom Consoles, Graphic Design, Video Games, 3D
TAKEOFF'S SOLUTION
How could we condense the entirety of human history and the world’s various civilisations – from the nomadic age to years yet to pass – into one single theme? We had a brainwave during our ideas and research phase; Humankind’s Game Awards 2019 trailer begins with a brilliant animation where cave paintings come to life.
Where better to start than the beginning? Amplitude sent us the assets from the trailer, and our design team worked to create a custom Xbox Series X console that resembled the prehistoric walls of a cave, complemented by orange lighting to represent the flickering flames of a campfire. The console and controllers also featured Humankind branding, and were used as give aways.
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.