LOS ANGELES RAMS – XBOX SERIES S CUSTOM CONTROLLER
THE PROJECT
NFL team the Los Angeles Rams has a football academy. Open to children and young adults between the ages 5-17, ‘Rams House’ has a range of programs to help members hone their football talents and cultivate the next generation of Rams fans.
THE CHALLENGE
The Los Angeles Rams asked TAKEOFF America to create a custom Xbox Series S console and controllers that the young members of Rams House could use.
ServicesCustom Console, Custom Controllers
TAKEOFF'S SOLUTION
TAKEOFF America worked closely with the Rams to create a custom Xbox console design that both celebrated the Rams’ unmistakeable brand identity in a modern way that House members would love. The team’s bold yellow and blue colours ended up being etched onto not one, but two custom Xbox Series S consoles.
Illustrated to reflect the passion of both the team and the fans, our first custom skin featured blue and yellow chevron patterns complemented by the Rams logo, while the second featured a blue-and-yellow design with logo covering half the console’s face, with powerful ‘RAMS’ lettering flowing throughout the other half. Controllers featured a similar lettered design with blue and white layering.
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.