THE GAME
Released in May 2023, TT: Isle of Man – Ride on the Edge 3 lets players take charge of superbikes as they compete in arguably the most dangerous race on the planet on the Isle of Man. The racing game was developed by Kylotonn and published by Nacon.
THE CHALLENGE
Nacon asked us for help to promote the prestigious McGuinness superbike livery that could be found within the game with a trailer that could be used across various media formats.
ServicesMotion, Video Games, Trailer
Our video specialists created an exhilarating action trailer to promote the McGuinness livery and the wider game. We captured exciting gameplay footage from different angles from TT, showing the McGuinness superbike racing around the island at speed. We combined that with existing trailer footage and CGI designs we created especially for this brief.
The trailer’s narrative was built around our high-octane gameplay footage and mixed with an energising soundtrack. Our CGI livery presentation ended the trailer alongside our end card that featured calls-to-action to pre-order the game, release dates and other key information.
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.