Rise Of Kingdoms – French Commercials Ft. Joueur Du Grenier
THE GAME
Rise of Kingdoms is a dynamic real-time strategy game created by Chinese studio Lilith Games. Rise of Kingdoms has been a huge success on mobile devices, and is available to international audiences.
THE CHALLENGE
As part of its strategy to engage with targeted audiences across France, Lilith Games asked us to produce two high-quality live-action commercials that were fun, showed aspects of gameplay and encouraged French audiences to download Rise of Kingdoms.
ServicesTrailer, Video Games, Motion, Animation, Film, Talent
TAKEOFF'S SOLUTION
First, our creative teams got together to flesh out concepts and draft scripts. We settled on two entertaining scenarios for the ads; iconic French figures Charlemagne and Joan of Arc in the Château de Fougères, recruiting soldiers for war and arguing with each other over strategy, with a Rise of Kingdoms player showing them all how easy it is to do on mobile, mixed with game footage.
Once mood, objectives and all other aspects were settled on, our team sourced and booked talent for the ads.
Partnering with French YouTube gaming sensation Joueur du Grenier was a real coup; Joueur expertly played the part of Pater Europae, and his presence was also a key cross-promotion strategy, connecting Rise of Kingdoms to his 5 million-plus YouTube followers.
Our team also sourced and booked costumes, accessories and the shooting location; an authentic medieval citadel for the backdrop. We managed a full production crew of 15, edited the ad and sound design in post-production, and also included end cards as calls to action to encourage downloads. We delivered the ads in the requested formats, both of which you can view below.
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.