SAUDI ESPORTS FEDERATION – GAMERS8 2023 MERCHANDISE
THE PROJECT
The Saudi Esports Federation (SEF) was created in 2017 to help nurture and promote the talents of those interested in esports in the country. Part of that is their Gamers8 initiative – a regular esports event in the region where players can challenge others and win prizes.
THE CHALLENGE
TAKEOFF worked alongside the SEF and other partners to help produce branded merchandise for Gamers8 2023, held that summer in Riyadh; welcome gifts that would be given to players and participants to say ‘thank-you’ for being part of the event.
ServicesCustom, Packaging, Print Design
TAKEOFF'S SOLUTION
We helped to produce key merch items such as t-shirts, chopsticks, tote bags, laces and more for the visitors of the competition. Working alongside SEF’s design agency, we used our production skills to create and manufacture the bespoke silver Gamers8 packaging which housed those incredible goodies.
On top of that, we produced welcome kits for each of the 1,200 players competing Gamers8. The kits included custom branded Ray-Bans, limited edition Gamers8 Razer mice,hand-warmers but also were special notes, made from acrylic, expressing gratitude from the event organisers to the players competing in the biggest esports event in the area. Welcome kits were also a hit on social media, with notable esports players creating social media content and unboxing videos showing the amazing gifts they had received.
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.