TORONTO BLUE JAYS – CUSTOM XBOX SERIES X CONSOLE AND CONTROLLERS
THE PROJECT
Xbox Canada had partnered with Canadian Major League Baseball team the Toronto Blue Jays in 2023, so both brands could reach out to more people who shared a passion for both gaming and sports.
THE CHALLENGE
Part of their official partnership also allowed gamers and baseball fans unique access to the Blue Jays through specially-created content and competitions. To help promote the sponsorship, Xbox Canada asked TAKEOFF America to create a custom Toronto Blue Jays Xbox Series X console and controllers.
ServicesCustom Console, Custom Controllers
TAKEOFF'S SOLUTION
Batter up! TAKEOFF America’s design team stepped up to the plate and created a stunning bespoke Xbox Series X console clad in white leather, identical to the material used on Major League baseballs. A red stitch effect circled the front face of the Series X, inside was the unmistakable blue and white logo of the Toronto Blue Jays, 3D-rendered to add a layer of depth and complement the leather texture.
The team’s custom Series X came with a stand; a wooden Xbox-branded baseball diamond, which could also house our two Blue Jays-themed Xbox controllers. The back of the stand also doubled as a display for our one-of-a-kind Xbox and Blue Jays wooden baseball bat – all of which can be seen by fans next to the Xbox wall at TD Park Social, inside the Rogers Centre.
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.