TOTAL WAR: PHARAOH – INFLUENCER KITS
THE GAME
Developed by Creative Assembly Sofia and published by Sega, Total War: PHARAOH was released in September 2023 across Windows and Mac platforms, and is the latest entry in the legendary real-time strategy series.
THE CHALLENGE
To help publicise Total War: PHARAOH’s release, Sega asked us to create 50 kits for the game’s launch that would grab the attention of online influencers and targeted press outlets.
ServicesPress Kits, Custom Packaging, Print Design, Graphic Design
TAKEOFF'S SOLUTION
This iteration of Total War takes place in ancient Egypt, when mighty pharaohs ruled, just before the collapse of the Late Bronze Age. We carried the styles and themes from the New Kingdom of Egypt over to our influencer kits to make lucky recipients feel like a true pharaoh, with a range of exclusive trinkets encased in a premium-printed box with UV detailing.
Our beautifully-decorated ornate boxes included a bronze snake incense burner complete with three flavoured fragrances to burn – Frankincense, Myrrh and Egyptian Jasmine – that would please Almighty Ra when lit (and make the room smell nice).
Detailed descriptions of each aroma and how they were used in ancient Egypt were included on a papyrus scroll, while a custom gold-effect scarab pin completed the set. TAKEOFF handled the design, production and part of the distribution of these influencer kits.
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.