WRC7 – Trailer
THE PROJECT
Carrying an official FIA esports licence, WRC 7: World Rally Championship was based on the 2017 World Rally Championship season.
THE CHALLENGE
We were approached to create an announcement trailer for WRC 7 that showed fans gameplay and more, to increase interest in the title and drive pre-orders.
ServicesMotion, Video Games, Trailer
TAKEOFF'S SOLUTION
The TAKEOFF team created a trailer called ‘Beauty and the Beast’ for WRC 7 which combined pre-alpha, in-game and WRC broadcast footage to attract and excite racing and rally fans. The trailer mixed real-life rallying with the game to show off WRC’s amazing lifelike graphics and stunning environments, with a soft piano score complementing the noisy thrust of the cars’ engines.
This fit in with the overall ‘Beauty and the Beast’ narrative, with the cars drifting around tough corners in extreme environments to get pulses racing. The WRC 7 trailer was a polished way to show key gameplay footage,the amazing 3D models that players could experience in the game, and the dangerous locations they could compete in to win the championship.
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.