YU-GI-OH! EARLY DAYS COLLECTION – INFLUENCER KITS
THE PROJECT
Yu-Gi-Oh! Early Days Collection is a special video game compilation developed by Digital Eclipse and published by Konami to celebrate 25 years of the Yu-Gi-Oh! Trading Card Game. Bringing together some of the earliest Yu-Gi-Oh! video games, this collection offers fans a nostalgic return to the origins of digital Dueling.
THE CHALLENGE
To mark the release, Konami sought to create a physical media kit for press and influencers—one that would authentically capture the spirit of Yu-Gi-Oh! The goal was to bring the iconic gold sarcophagus to life, drawing from the franchise’s deep Egyptian lore. The kit also needed to evoke a retro, melancholic charm, resonating particularly with millennial fans who grew up with the game.
ServicesPackaging, Print Design, Graphic Design
TAKEOFF'S SOLUTION
We designed a premium gold box inspired by the legendary sarcophagus, housing a carefully curated selection of collectibles. Inside, recipients discovered a papyrus-style message from the studio, a pixel-art pin collection, a ‘90s-inspired oversized printed tee, a custom-shaped coaster, and, of course, the game itself.
A limited number of these exclusive kits were shipped worldwide ahead of launch, creating a buzz among longtime Duelists.
Find out more about how our custom influencer kits can encourage conversations within your target communities by getting in touch with the TAKEOFF team today!
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.