VALORANT – LOCALISED GAMEPLAY TRAILER, GERMANY
THE GAME
Valorant is widely regarded as the heir to the immensely popular Overwatch; it’s a free-to-play tactical multiplayer first-person shooter developed by Riot Games.
THE CHALLENGE
As part of its marketing strategy to attract players from across different global territories, Riot Games approached us to create a localised Valorant trailer for its German audience.
ServicesTrailer, Motion Design, 3D, Video Games
TAKEOFF'S SOLUTION
Our Valorant trailer centred on the character Jett and her agility. Featuring a mixture of unique CG animation and in-game footage, we crafted a localised trailer in just three weeks. Rigs were created from scratch to create the animation as well as capture gameplay footage, the in-game environment, weapons and more.
As important as the high-octane feel of the trailer was the creative approach and quality of the german localisation. Our German Valorant trailer attracted tens of thousands more views across social media than the CG-only trailer previously released by Riot Games’ central office, and was a massive hit across Germany’s most prominent social channels.
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.