COOLER MASTER – CHRONOS GATHER SUMMIT
THE PROJECT
Due in part to the challenges of the Coronavirus pandemic, legacy PC brand Cooler Master has pivoted to exhibiting products and hosting exhibitions through online platform, Gather.
THE CHALLENGE
14 February 2022 saw the launch of Cooler Master’s Chronos Summit on Gather. We were asked to create avatar skins, sprites for products and a Cooler Master theme for the virtual showcase.
ServicesActivation, Video Games, Design, Animation
TAKEOFF'S SOLUTION
Cooler Master’s Chronos Summit was set in the year 2052, with the exhibition having a fun, futuristic vibe for attendees to explore. Our task was to create sci-fi style avatars, striking product sprites and ultramodern backgrounds that were compatible with the Gather platform, that visitors could interact with, and – crucially – allowed the Cooler Master team to network with prospects.
Our design team created a fully customised Cooler Master-themed interactive sprites map that encouraged users to interact with the brand’s suite of up-and-coming PC products. Detailed, interactive product sprites were created by our team and futuristic themed stages were also created for keynote presentations.
Come and join the Gather revolution now: https://summit.coolermaster.com/
LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.