GEARS INK – Custom XBOX One Console
THE PROJECT
Gears Ink was a pop-up project in collaboration with the launch of Xbox Game Studios’ Gears 5, to tell the stories of Gears fans for ever bound by blood and ink.
THE CHALLENGE
Tattoos are a huge visual cue across the Gears universe. The global pop-up event was hosted by some of the world’s best tattoo artists in early September ‘19, and a custom console was a great way to raise awareness of Gears Ink.
ServicesPress Kit, Graphic Design, Print Design, Video Games
TAKEOFF'S SOLUTION
The Gears Ink logo is an awesome work of art that combines the very best visual dynamics from the Gears of War universe with tattoo culture. What better way to promote Gears Ink than with a custom Xbox One console and controller that made the most of such a strong visual?
The best way to make the logo jump out from the console was by setting it against a deep black skin to enhance its neon red outline, which perfectly framed the heavy-metal-like greys and silvers of the weapons and skull that framed it.
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LET'S TALK
TAKEOFF has offices in the UK, France and Central Europe, North America and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via: enquiries@takeoffstudios.com.