MIDDLE-EARTH: SHADOW OF WAR – GIANT DRAKE MODEL

THE PROJECT
Middle-earth: Shadow of War is an open world action RPG set in the Lord of the Rings universe. Published in 2017, the game was developed by Monolith Productions and published by Warner Bros. Interactive Entertainment.

THE CHALLENGE
Warner Bros. were promoting the game at Pax West in 2017, and needed a statement piece that would not only entice players and press to the exhibit, but really ingrain them in the LOTR universe Monolith had created.

ServicesVideo Games, Activations, Custom

TAKEOFF'S SOLUTION

What better talking point could there be at an event than an enormous fire-breathing dragon? (Well, it was technically a drake) From concept stage – including 3D computer-generated models and clay moulds – until building, painting and activation, our drake was a fearsome beast; mouth open to show off his deadly fangs above a promotional ‘Shadow of War’ stone monument.

A drake alone that people could just look at wouldn’t do, though. Our conceptual designers and safety experts also built a saddle and mount onto our drake statue, so attendees could climb atop and ride it. With his fearsome look, it provided the perfect photo opportunity and was featured on numerous blogs and websites covering Pax West 17.

LET'S TALK

We want to help you out. TAKEOFF has offices in London, France and Europe, United States of America, Canada and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via enquiries@takeoffstudios.com.