Tom Clancy’s Ghost Recon Breakpoint – Graphic Design
THE GAME
Tom Clancy’s Ghost Recon Breakpoint is the latest title in the open-world tactical shooter series. Breakpoint was developed by Ubisoft Paris and published by Ubisoft.
THE CHALLENGE
Strong graphics and key art was needed across a number of advertising channels, due to the scale of investment in Breakpoint’s ad campaign. Our task was to create engaging artwork for a variety of offline and digital media avenues.
ServicesPress Kit, Graphic Design, Print Design, Video Games
TAKEOFF'S SOLUTION
Ghosts are military specialists. Our specialties like in producing powerful artwork that gets people talking. We produced three action-oriented covers for the Xbox One and PS4 versions of the game for each edition; Standard, Auroa and Ultimate.
Standard and Auroa depicted Ghosts deep in conflict, saving allies and escaping burning helicopters. We went a little darker with the Ultimate Edition, with the threatening figure of Wolves’ leader Colonel Walker in front of the dog tags of his fallen comrades.
Social media graphics for each platform that was being targeted were also a critical part of the marketing strategy for the game. A range of images were created to alert consumers about the different editions of the game available for pre-order with benefits such as headstarts and year-long passes, with by strong calls-to-action to encourage engagement.
It was an honour to run with the Wolves. See what else we did for Ghost Recon Breakpoint.
LET'S TALK
We want to help you out. TAKEOFF has offices in London, France and Europe, United States of America, Canada and China. If you’d like to discuss an entertainment marketing publicity project or event, get in touch with the TAKEOFF team via enquiries@takeoff.uk.com .